Certain categories remain more resistant to manipulation. Take board games, like Monopoly, Scrabble and Jenga, which have the lowest percentage of fake reviews on Amazon this holiday season at under 10%, according to Fakespot. To figure out if a product has artificially high ratings, look for signs that other people have been fooled in the past by filtering for one-star reviews and reading them, Hollenbeck said. Be wary of products that only have five-star ratings or a burst of ratings from the same narrow time period. Fake reviews are also less common among well-known brands, said Hollenbeck, but make sure you're buying directly from the manufacturer.
1. Thrive on Amazon's reputation There are lots of complex business processes involved in operating an Amazon business. You will need to identify profitable products, generate relevant keywords, and optimize your product listings. Again you will need to manage your inventory and run campaigns if you want to grow your business.
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